Rebranded Parks Tacoma: A Fresh Start for the New Year
Parks Tacoma has entered 2025 with an exciting transformation. The 120-year-old Metropolitan Park District, formerly known as Metro Parks Tacoma, is rebranding itself to create a closer connection with the community it serves. The first major change is evident in its new name: Parks Tacoma.
This bold rebranding reflects simplicity and natural beauty while ensuring that every program, park, and facility resonates with the people of Tacoma. The salal leaf, a symbol of resilience and life in the Pacific Northwest, now defines its refreshed logo.
Why Parks Tacoma Rebranded
Work on this transformation began in 2019 but faced delays due to the COVID-19 pandemic. Surveys revealed that only 41% of the community associated the former Metro Parks Tacoma with its parks, facilities, and services. The rebranding aims to create a unified identity for its programs, ranging from community centers to Point Defiance Zoo & Aquarium.
The simplified logo makes it easier for Tacomans to connect with their parks system, especially in a digital era where clarity and recognition are vital.
Key Changes You’ll See
- A Simplified Logo: The new salal leaf logo symbolizes Tacoma’s natural beauty and rich heritage.
- Updated Signage: Parks Tacoma is rolling out consistent and modernized signage across all parks and facilities.
- New Website: The new official website, ParksTacoma.gov, enhances accessibility, credibility, and security, making it easier for users to find information.
Benefits of the Rebranding
The changes bring several benefits, including better public awareness of services and programs. From sports leagues and summer camps to indoor and outdoor parks, Parks Tacoma ensures that the community knows where to find these vital resources.
The improved branding also bolsters trust and accountability, helping residents see how their investments in local parks and programs are managed. As Marketing and Digital Media Manager Tara Mattina explains, the .gov domain adds credibility and reassures users of its legitimacy.
The Road Ahead for Parks Tacoma
Though this transformation is a work in progress, the community is already seeing the results. Fleet vehicles and the Peck Athletic Complex in Hilltop proudly display the new logo. It will take time to complete the signage system overhaul, but the results promise a cohesive and engaging identity for the entire park district.
Learn more about Parks Tacoma’s transformation at their official website: ParksTacoma.gov.
Parks Tacoma’s rebranding is more than a visual change—it’s a commitment to enhancing the community’s connection to parks, facilities, and programs. This transformation symbolizes resilience, unity, and the enduring natural beauty of Tacoma, ensuring the parks remain a beloved part of the city’s identity for generations to come.